×
Case List > Media Brest Inc. x ANA Trading Co., Ltd.

ALLIANCE CASES

Joint production and provision of in-flight broadcast programs for ANA international flights, strengthening original content

Media Brest Co., Ltd. and ANA Trading Co., Ltd. formed a business alliance in February 2015 to jointly produce and provide on-air broadcast programs on ANA International flights. The number of ANA International Airlines passengers exceeds 7 million a year, and about 350 programs are aired on board in order to make long flights comfortable. About this business tie-up, there is an aim of the reinforcement of original contents with the increase in the demand for programming.

Background and aim of ANA

ANA, known as an airline company, is also expanding into business areas other than passenger transportation, and utilizing the existing resource-based aircraft maintenance business and airport management business, as well as making use of contacts with mileage members It also promotes business.
Under such circumstances, they were considering whether a new business could be created from international passenger services. Considering that the program for passenger, which will reach 7 million people a year, is also a huge media and audience, there was the possibility of media business.

Media Brest Background and Aim

Media Brest Inc. is a venture incorporated in 2004. The company's business is to deliver video material of comedians on the Internet. We shoot 150 news items every month and distribute it to Gyao, SKY PerfecTV and paid hotels in hotels. Although the total number of contents exceeds 3,000, it had a problem in the development of new delivery destinations.

Collaboration Details

The programs that ANA distributes in the plane are reviewed once every two months, and were always looking for interesting programs. Although many of the providers of content distributed in the aircraft are television stations and film companies, there are many formats for purchasing programs and movies that have already been broadcasted, and it was difficult to provide original content.

Although MediaBrest Inc. is a unique content provider compared to such traditional program providers, working on ANA original programs with this partnership will also serve as a foundation for promoting the media business in the future. .

Although the contents of the specific partnership are provided, Media Brest Co., Ltd. supplies materials from each month, and after considering and improving program planning jointly, the content is created. There are three major reasons for passenger satisfaction: chair comfort, in-flight meals, and entertainment. For ANA, expanding entertainment content is also significant in terms of the effect on business.

Partner Story of ANA

ILS POWER MATCHING

Request of Meeting*1

100 Companies

Meeting

12 Companies

Follow-up Meeting
Agreement of Alliance

4 Companies

2 Companies

  • * 1) The total of business negotiation requests (business negotiation requests) from both major and venture companies. In ILS, you can search for participating venture companies by various search axis and make a request. There are also requests from venture companies. This mechanism enables high-precision matching in advance.
Mr. Hironori Kanatsu, Chief Operating Officer, Related Business Team, Business Promotion Office, Group Strategic Strategy Office, ANA Holdings Co., Ltd.

We had a business talk with Media Brest at the 2nd ILS. There were requests from 100 companies at ILS, and we had business talks with 12 companies on the day of ILS. I was looking for a partner in terms of how I could create a new business, and in particular I wanted a venture that could have synergy with existing services.

During that time, Media Brest was an unprecedented category of venture, so I thought it was interesting.

I think that I was able to meet a partner who made up the content together by having the speediness unique to the venture respond in detail to this request.

Media Brest Inc. Representative Director Daiya Miyatani

I love airplanes since I was a child, and since ANA was a yearning, especially, this regular story is like a dream, and I was really happy when I decided to do business with ILS. I immediately started to make a proposal and gave a presentation on the theme of "Laughter on the plane".

After the first business talk in September 2014, the talk about the partnership progressed and started providing the program from February 2015. In the future, I would like to consider making programs that reflect the needs of customers, especially those with a sense of season.

When a venture approaches a major company, I often don't even know the window, so I would really appreciate the opportunity like ILS.

日本語
English